How the RomanLogic Page shows up in UK trade groups for the five November niches: heating, electrical, extensions, kitchens and renovations. Join and read first, then help in the comments, then ask one good question a week. The product only comes up in a DM, after someone has talked to us.
13 posts went out across three groups. None of the results were logged (no reactions, comments, engagers or daily rows), so this comes from reading the posts, not from numbers. After 9 October every post to Plumbing students and plumbers UK is marked Skipped.
| Week | Dates | What happens | Posts |
|---|---|---|---|
| 1 | 2 to 8 Nov | Join the three starter groups as the Page. Read 3 days of posts in each. Fill the check columns on the Facebook Groups tab. Start commenting once the check passes. | none |
| 2 | 9 to 15 Nov | Comments only: 5 to 10 a day across the groups that passed. Log every thread and everyone who replies. | none |
| 3 | 16 to 22 Nov | First post in each starter group: Tue electrical, Wed builders, Thu heating. Comments carry on. | 1 per group |
| 4 | 23 to 29 Nov | Second posts. Join the next four groups (below) and start their week 1 read. | 1 per group |
| 5 | 30 Nov to 6 Dec | Third posts. Comments only in the new four. | 1 per group |
| 6 | 7 to 13 Dec | Fourth posts. The new four get their first posts from the wave 2 bank, if they passed their check. | 1 per group |
One group per niche cluster, at the pace Lincoln already ran (three groups). The rest of the November list stays on the tab as Comment only, Listen only or Reserve.
| Group | Niche | Why | Start |
|---|---|---|---|
| Electricians' Community UK | Electrical | Its own description covers customers, office work, quotes and software. | week 1 |
| Builders' Talk Group | Extensions, renovations, kitchens | Trade only, claims about 87,100 members. Read its rules closely: the network also promotes its own site. | week 1 |
| Gas101 | Heating | Gas Safe engineers only, around 1,000 members, so a question gets seen. | week 1 |
| UK Electrical Contractors | Electrical | Aimed at electrical businesses. | week 4 |
| UK Trades Business Owners | All five | "Talk shop about the business side." | week 4 |
| Off The Tools Community | Heating heavy | Owners talking business. Run by a business coach, so questions only. | week 4 |
| Gas Chat (search inside Facebook) | Heating | Small and chatty. | week 4 |
One post per group per week from week 3. Each one asks about the trade's own problem and never names a product. They are on the Post Calendar as HOLD until Rachel approves each one. Edit freely.
What do you ask on the phone before you go and price a consumer unit change? Age of the house, a photo of the board, whether anyone's done work on it since? Keen to hear what's saved you a wasted visit.
Pain theme 10 (customer misdescribes the job). Borrowed from P5, the phone-questions post.
Where are most of your new customers coming from at the moment?
Pain theme 6 (paying lead sites). An easy tap, and the comments show who pays for leads.
EV charger enquiries. How many actually turn into an install? Feels like a lot of people ring round for a figure and then go quiet. Do you give a rough idea on the phone, or only after a survey?
Pain theme 3 (quotes ghosted, time wasters).
Halfway through a rewire and the phone goes. What do you do? Answer it, let it ring, or ring everyone back at the end of the day?
Pain theme 1 (missed calls on the tools). The closest we get to our own subject, so it goes last, once the Page is known in the group.
How many quotes do you reckon you price up to win one extension? And do you charge for the first visit or the drawings, or is it all free until they sign?
Pain theme 3 (quotes ghosted, time wasters), the most common complaint we found.
What eats more of your evening?
Pain theme 4 (evenings lost to admin). P3 never ran, so it is untested.
Customers who go quiet after a quote. Do you chase them, or let them go? If you chase, how many times before you call it a day?
P4 with the free-thing offer taken out.
Kitchen fitters in here: how many visits before you've got a deposit? Measure, design chat, re-measure, changes. Where do most jobs fall through?
The kitchens niche, inside a builders' group, until we find a fitters' group.
What do you ask on the phone before you head out to a breakdown? Make and model, a photo of the display, the fault code? Anything that's saved you a wasted trip or a second visit for parts.
P5, which never ran, moved to an owners' group.
First proper cold spell. What's filling the diary most?
Pain theme 11 (feast or famine), in its peak season.
What's the best "it's an emergency" call you've had that really wasn't? And the other way round: the one that sounded small and turned out serious?
P6, which never ran. Stories get the most comments.
When a customer says "it just needs a quick look", how often is it actually quick? Do you charge the call-out regardless, or take it on the chin?
Pain themes 10 and 4. No figures, so no price talk.
What's the one thing about the business side you wish someone had told you before you went self-employed? Not the tools side. The phones, the quotes, getting paid.
P2 ran in the plumbing group just before it went quiet. Use it only in a group made for owners (UK Trades Business Owners, Off The Tools), never one full of apprentices.
How do most new enquiries reach you now?
Shows which channel matters to each trade.
Do you ring people back in the evening, or does it all wait until the morning? Ever lost a job because of it?
Pain themes 1 and 4.
What do you do with the work phone when you're on holiday? Diverted, switched off, someone covering, or answering it on the beach?
A light one, good before Christmas.
Per group: comments made, replies to our comments, posts made, reactions and comments on each post, engagers logged, DMs sent, replies to DMs, and any warnings. One line on which post did best and why. After week 6, drop any group with no engagers and swap in the next from the November list.
Comments: answer properly, never pitch
Good threads to answer: phones, missed calls, quotes going quiet, call-outs, reviews, Google, admin, getting paid. If you do not know, ask a good question back. Never guess and never mention what RomanLogic does. These are examples of the tone, not scripts to paste.
The Google Business Profile usually matters more than the website for this. Three things help most: the most specific main category you can pick (Electrician, not Contractor), photos from real jobs added every week or two, and asking for a review the day you finish, with the direct link sent by text.
That's the hardest bit of working on your own. Do most of them leave a voicemail, or just ring the next name on Google?
A short, calm public reply does more than the review itself. Thank them, say what you did, and offer to sort it offline. People reading it later look at the reply more than the complaint.
Agree with the fair bit. A bot that quotes prices or books the wrong job is worse than voicemail. Ask what went wrong when they tried it.